For immediate release: Friday, April 25,2008
Contact:
Mike Mueller, SD Lottery, 605-773-5770
or Ronda Gusinsky, OutSource Solutions, Inc., Sturgis Motorcycle Rally
Sponsorship Agent of Record, 605-716-9190
Sturgis Event to Launch Sales of Sturgis
Motorcycle Rally Scratch Game
(Pierre) – Sales of the
South Dakota Lottery’s new Sturgis Motorcycle Rally instant scratch game
will start on April 30 with a special event in Sturgis.
Sturgis Mayor Maury
LaRue will join Lottery director Norm Lingle to scratch the first ticket of
the game at the Exxon Common Cents store at 2421 Junction Ave. in Sturgis.
Twisted Choppers of Sioux Falls will also be at the event displaying the
custom chopper featured on the lottery tickets.
The event begins at
11:00 a.m. (MT) with brief remarks from Lingle and LaRue, followed by a
Lottery Spin ‘n’ Win promotion until 1:00 p.m. During the Spin ‘n’ Win promotion, players buying $5 in scratch
tickets, including two of the Sturgis Motorcycle Rally tickets, can spin a
prize wheel to win Lottery, Sturgis Motorcycle Rally and Twisted Choppers
merchandise and lottery tickets.
The Sturgis Motorcycle
Rally instant scratch game arrives at stores on April 30. The $2 scratch
tickets will be sold at the South Dakota Lottery’s 620 plus retail locations
statewide. The game has more than $467,000 in prizes for players to win,
including three top prizes of $10,000.
The launch of an instant
scratch game in celebration of the annual Sturgis Motorcycle Rally is a
first for both the Lottery and the Rally. The unique game has already
attracted national attention in the lottery industry, with stories about the
game appearing in the trade publications LaFleur’s and Lottery
Insights magazines.
For
more information on the 68th Annual Sturgis Motorcycle Rally, visit
www.sturgismotorcyclerally.com. For information about the South Dakota
Lottery, visit
www.sdlottery.org
